Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues, including factory farming, veganism and vegetarianism, the overpopulation in companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).
Faunalytics is a non-profit organization based in Olympia, Washington, funded through consulting fees, grants, and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.
Faunalytics was awarded the Independent Charities of America’s Seal of Excellence in 2006, the GuideStar Platinum Seal of Transparency, and is currently listed as one of Animal Charity Evaluators’ Standout Organizations.
Faunalytics has conducted or contributed to a number of research studies that are significant for the animal advocacy movement. Noteworthy projects include a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007). In 2008 the organization launched the Animal Tracker, an annual survey of animal-related attitudes and behavior among U.S. adults, to establish benchmarks for these trends over time.
In 2014, Faunalytics published a study of current and former vegetarians and vegans, based on a survey of over 11,000 people. According to their report, this is the first study to estimate the number of former vegetarians and vegans in the United States using a representative sample. They found that 2% of respondents identified as current vegetarians/vegans, while 10% identified as former vegetarians/vegans, pointing to high recidivism among vegetarians/vegans. This study reportedly influenced several major farmed animal advocacy groups’ outreach strategy.
In 2018, Faunalytics conducted an exploratory study of attitudinal and behavioral differences among people in the “BRIC” countries – Brazil, Russia, India, and China – plus the United States. Data for this study were collected by YouGov in May and June of 2018, from more than 1,000 individuals per country. They found that more people are reducing than increasing their meat consumption, but that despite wanting better welfare for farmed animals most people don’t believe meat-eating is to blame for animal suffering.
Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in its 2015 and 2017 annual charity recommendations. ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.
In its November 2017 review of Faunalytics, ACE cites Faunalytics’ strengths as its focus on an important field (effective advocacy research) and its publication of important research such as their vegan/vegetarian recidivism study. According to ACE, their weaknesses include a choice of topics not optimized for helping large numbers of animals, and issues with the presentation of their research results.
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